February 12, 2004
FOR IMMEDIATE RELEASE
Contact: Jo Ann Lloyd
(805) 756-1511
Cal Poly Wins Gold Award for Digital ‘Viewbook’
SAN LUIS OBISPO -- Cal Poly’s virtual “Viewbook,” launched
in fall 2003,
recently won the Gold Award in the Internet/World Wide Web category in
the 19th Annual Admissions Advertising Awards.
The digital Viewbook -- or student recruitment brochure -- is the
university’s first such virtual venture.
“It contains varied multimedia, such as Flash animation, 360-degree
images and digital video,” said James Maraviglia, assistant vice
president for admissions, recruitment and financial aid. “From
interviews to virtual campus tours … dynamic video presentations
to
photo spreads … it is a virtual exploration of our campus that has
no
bounds.”
It was produced by Albert Nunez, assistant director of admissions and
recruitment, and his associate Leo Ko, along with a team of students and
staff members.
The university produced the Viewbook as a cost-cutting tool to
communicate effectively with prospective students. Cal Poly already
sends out regular “flash” e-mails to prospects, and the university’s
entire application process is online.
The annual awards are given by Admissions Marketing Report, a monthly
magazine covering the competitive admissions marketing field and
published by HRM Publications Group. Cal Poly’s digital Viewbook
won the
first-place prize in the “Schools With 10,000 to 19,999 students”
group,
one of seven groups for higher education institutions.
To take a virtual Cal Poly Viewbook tour, go to
http://www.ess.calpoly.edu/_admiss/viewbook/.
For more information on the awards, go to
http://www.hmrpublicationsgroup.com/amr_award_winners.htm.
- # # #-